Q&A: Larry Moskowitz

SAN FRANCISCO Larry Moskowitz, vp of integrated marketing at Global Advertising Strategies, sees fresh opportunities for American brands to reach key U.S. consumers by using international media channels.

Through work with DirectTV, Western Union, UBS PaineWebber and other brands, his eight-year-old marketing agency uses non-U.S. TV and Web sites to reach an emerging group of affluent, tech-savvy, multicultural Americans.

Moskowitz,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in