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HitRecord, the eight-year-old content studio from actor Joseph Gordon-Levitt, is adding a branded content division.
The Los Angeles company, which taps into a creative community of roughly 650,000 creators in 193 countries, has already worked with brands like Wag!, LG and Levis, but much of that work has come through calls to Gordon-Levitt’s talent agency, WME. With the newly minted division, the 22-person team at HitRecord is pitching is collaborative community process to brands with the hope that access to more diverse voices, creators and ideas will be attractive.