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NEW YORK Interpublic Group has tapped Bant Breen, 35, as the new president of its Futures Marketing Group, a unit the holding company set up in October to chart its course in the future of digital media. Formerly director of strategic development and innovation for IPG, Breen himself was an entrepreneur, founding his own communications consulting practice before joining IPG in January 2006. He previously worked for Leo Burnett Worldwide for five years.
Q: Explain the Futures Marketing Group.
A:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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