Q&A: Hilton Steps Up Customer Loyalty Efforts

The hotel industry is going through a rough patch. But even in tough times, consumers are looking for an occasional getaway, according to Adam Burke, svp-customer loyalty at Hilton Hotels, which earlier this year kicked off its Hilton HHonors Double Points loyalty program. The program allows Hilton customers to earn twice the number of base points for stays at more than 2,400 hotels worldwide.

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