Q&A: Gert Boyle, the ‘First Lady of Oregon,’ on Making Ads and Being the Center of Attention
Columbia Sportswear's chairman returns, though she never really left
Gert Boyle, 91, chairman of Columbia Sportswear, returns this week in the company's ads after a decade's absence. From 1984 to 2005, she perfected the "One Tough Mother" persona in a series of comical commercials, appearing with her son, Timothy, Columbia's CEO.
