Q&A: Gert Boyle, the 'First Lady of Oregon,' on Making Ads and Being the Center of Attention

Columbia Sportswear's chairman returns, though she never really left

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Gert Boyle, 91, chairman of Columbia Sportswear, returns this week in the company's ads after a decade's absence. From 1984 to 2005, she perfected the "One Tough Mother" persona in a series of comical commercials, appearing with her son, Timothy, Columbia's CEO.

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