Q&A: Former Ad Exec Behind ‘Chasing Coral’ Says the Ad World Can Help Solve Climate Change

Richard Vevers on gaining support through positive messaging

Vevers chatted with Adweek about what agencies can to do help people understand issues affecting the ocean. Courtesy of Chasing Coral

Richard Vevers worked in agencies for 10 years—shops in London and Australia including Proximity, Publicis and IMP—before he’d had enough. He left to become an underwater photographer and shortly thereafter ended up founding a not-for-profit organization called The Ocean Agency. Vevers stars in a new documentary, Chasing Coral, which won the Sundance Audience Award for U.S. documentaries in January and debuted on Netflix in mid-July.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.