Q&A: Dirty Lemon's Founder and Iris Nova CEO on the Future of The Drug Store

There will be 4 locations by 2020, said Zak Normandin

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and snagged upwards of 100,000 customers, with 90 percent of its orders processed via text message.

It’s little wonder that the startup refers to itself as a tech company, especially with its latest endeavor: The Drug Store, a cashierless retail concept that functions like a walk-in vending machine.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in