Q&A: Dirty Lemon's Founder and Iris Nova CEO on the Future of The Drug Store

There will be 4 locations by 2020, said Zak Normandin

With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and snagged upwards of 100,000 customers, with 90 percent of its orders processed via text message.