Q&A: Dan Hill

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SAN FRANCISCO Dan Hill, president of nine-year-old Sensory Logic, is teaching the science of understanding consumer emotions to CBS, Best Buy, Wal-Mart and other companies.

With his latest book, Emotionomics: Winning Hearts and Minds, Hill, 48, shows marketers how feelings win out over logic and how to apply the study of emotions and facial expressions to their brands and their customers.

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