Q&A: Coda Chief Marketer Kerri Martin

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Coda Automotive chief marketing officer Kerri Martin knows the principals of her new lead agency, Goodness Manufacturing, from working with them on BMW’s Mini Cooper brand when she ran marketing at Mini and they were executives at Crispin Porter + Bogusky. Beyond their car experience, however, she admired their cause-related work, especially for the American Legacy Foundation’s “Truth” campaign. Why? Because Coda’s marketing will seek to create a broader movement toward mass adoption of all-electric cars in the U.S.

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