Q&A: Best Buy's Barry Judge

Best Buy reported a 15 percent drop in first-quarter profits yesterday, but chief marketing officer Barry Judge remains confident the world’s largest electronics retailer can hold its own in tough times. And, now that rival Circuit City’s gone bankrupt, it’s going full throttle with an ongoing push for its “True Stories” campaign, which competes aggressively with Walmart on price. But yellow tag aside, Judge said Best Buy’s key selling point, in a tough economy, is how its employees help consumers “before, during and after the sale.”