Q&A: Arnell Helps Spin the Electric Peapod Car

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While moms through the ages have begged their kids “Eat your peas!,” “Drive your Peapod,” won’t be a refrain coming from anyone’s lips if branding guru Peter Arnell has any say in the matter. The founder and CEO of Arnell, New York, who’s also chief innovation officer for Chrysler, designed and engineered the colorful and user-friendly electric vehicle with the space age, pod-shaped design.

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