Q3 Adspend A Lift To '04

Thanks to a better-than-expected third quarter—during which ad spending rose 12.4 percent to $34.7 billion—U.S. ad spending is on track to grow by 9.3 percent this year to $140.3 billion, according to Steven Fredericks, CEO of TNS Media Intelligence/CMR.

“A lot of this was a surprise—we were expecting just under an 11 percent increase in the third quarter,” said Fredericks.

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