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An agency that has promoted products like Doc Martens footwear and Converse sneakers to the youth market has parlayed its brand experience into landing the seven-figure advertising account of Heelys.
Pyro Brand De-velopment, a unitof The Richards Group in Dallas, won the business following a review of smaller local shops that included Beyond DDB and Zagorski & Williams.
Heelys, which hopes to surpass the urban popularity of the Razor collapsible scooter, are sneakers with built-in, retractable roller wheels.
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