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Socko TV For Radica Usa’s Nascar Racer Could Lead To More Work
DALLAS–Pyro here has reeled in project work for Radica USA and a shot at handling the firm’s $10 million advertising account.
The developer of handheld electronic games has assigned television creative duties for a new Nascar-licensed product to Pyro after screening an undisclosed field of Dallas-area shops.
Harold Stone, Radica’s director of marketing, said the move was prompted by his desire to find an agency closer to the 14-year-old company’s Dallas operations.
Stone would not identify the other shops that were considered.
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