Pyro, Richards Make Final Round In Hummer Contest

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General Motors has selected four finalists in its review for the $20 million Hummer account. They include incumbent Pyro Brand Development, which is teamed with The Richards Group, both in Dallas; McCann-Erickson, Troy, Mich.; The Martin Agency, Richmond, Va.; and Modernista!, Boston.

General Motors last year acquired marketing rights to Hummer, which is made by AM General in South Bend, Ind.

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