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Artistic ‘Blank Canvas’ Image Makeover for Converse’s Classic
DALLAS–Drawing from the simple composition of hightop sneakers, Pyro Brand Development launches a print campaign for Converse’s Chuck Taylor’s this month.”
The work is the first from Pyro for the venerable line of athletic shoes. The shop’s assignment: “recool” the brand.
“Chuck Taylor’s is a classic American brand that a lot of people have come in contact with,” said Pyro creative director and principal Todd Tilford. “But not everybody sees them as part of their lives today.”
“What we need to do is reconnect the hanging plug,” Tilford continued.
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