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BOSTON-Months in the making, a 60-second “anthem” spot for PricewaterhouseCoopers was unveiled over the weekend.
Prepared by sister agencies Hill, Holliday, Connors, Cosmopulos and Ammirati Puris Lintas, the black-and-white execution features a quick-cut montage of scenery and people interspersed with words such as “builds” and “thinks.” The tagline, “Join us. Together we can change the world,” is intended to appeal to potential clients and recruits.
Directed by Bob Richardson-Oscar-winning cinematographer on Oliver Stone’s 1991 film JKF-the ad was shot at various locations throughout Europe.
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