Putting The Car Before The Horse

Thanks to a desperate creative team at Merkley + Partners, MoZella, an unknown singer-songwriter with no album out yet, will be introduced to millions this week.

Acd/copywriter Chris Landi and art director Philip Squier were sifting through hundreds of songs, trying to find one with the right emotional heft for a Mercedes spot that shows old photos of people and their cars. Noah Herzog of editing house Spine thought the songs of MoZella, whom he had met at a party, might work.