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A Caribbean rum distiller is trying to swizzle-stick-it to a couple of New York City bar owners for stepping on its brand.
Pusser's Rum Ltd. filed suit against veteran Manhattan mixologists Giuseppe Gonzalez and Richard Boccato for naming their bar after the distillery’s signature drink–the "Painkiller."
The British Virgin Islands company bought the rights to "Painkiller," which it defines as "alcoholic fruit drinks with fruit juices and cream of coconut and coconut juice," in 1981. The company also promotes "Painkiller Day," "Painkiller" drink mix, rum cakes, T-shirts and mugs—the sales of which are being undermined, they claim, by the Lower East Side Bar.
Gonzalez and Boccato, who started the tiki-themed lounge in May 2010, don’t even use Pusser’s rum in their drinks, the grog company complains.