Push Hires Scherer

Push has added Barbara Scherer as director of strategic planning. She will oversee the Orlando, Fla., shop’s business development, research, account planning and public relations departments. Scherer has more than 18 years of experience working at agencies such as Earle Palmer Brown in New York, Greenstone Roberts in Melville, N.Y., and Cramer-Krasselt in Chicago. Prior to joining Push, Scherer was vice president of marketing and public relations at Vanguard Fire & Casualty in Winter Park, Fla.