Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Push has launched a new broadcast and print campaign for the Orlando Sentinel, the first work from the independent agency since winning the account in February.
Tagged “The story of you,” the Orlando, Fla., shop’s effort appeals to the emotional connection people have for their local newspaper. Push chose that strategy after market research, based on focus groups and interviews, showed that readers want local news that is relevant to their lives and makes them feel connected to their community.
“A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in