Purpose Versus Performance: Major Food and Beverage Marketers Find the 2 Are Inextricably Linked

Brands like McDonald’s, Shake Shack and Instacart are leading with values, not leaving them behind as the economy tightens

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Talk to any brand executive from any type of company, and you’ll get the same answer: Successful companies have to focus on both branding and performance.

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This story first appeared in the Aug. 1, 2022, issue of Adweek magazine. Click here to subscribe.