Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Talk to any brand executive from any type of company, and you’ll get the same answer: Successful companies have to focus on both branding and performance.
But if you talk to these same leaders on background, they’ll admit it’s indeed tough to accomplish both when the economy—and along with it, consumer confidence—dips. As marketing budgets shift to driving sales and concentrating on immediate business goals that keep the lights on (and marketing teams employed), that’s when brand campaigns get reined in.
Branding
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in