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By Jim Osterman
ATLANTA–After a 26-year relationship with one Nashville, Tenn., agency, Purity Dairies has moved its $1 million-plus advertising account to Ericson Marketing Communications, also in Nashville.
Another local shop, The Buntin Group, also made the finals.
The advertising account had been with Carden & Cherry, which merged with The Bohan Agency last year, forming Bohan, Carden & Cherry. It was the changes brought about by that coupling that opened the door for Purity Dairies to review its account.
‘We had an outstanding relationship with (Carden & Cherry),’ said Mark Ezell, vice president and director of marketing and sales at Purity Dairies.
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