Purina Sets Special National Dog Day Facebook Live Video

It stars adoptable puppies from North Shore Animal League America

North Shore Animal League America is the largest no-kill animal shelter in the world Purina
Headshot of David Cohen


Purina is marking National Dog Day Wednesday (Aug. 26) by hosting Pup Up, a livestream on Facebook Live starring adoptable puppies from North Shore Animal League America.

The livestream will take place from 10 a.m. to 2 p.m. ET Wednesday on the Purina Facebook page, where visitors can also chat about puppy nutrition and behavior with experts Annie Valuska, Purina’s senior feeding behaviorist, and veterinarian Callie Harris.

North Shore Animal League America is the largest no-kill animal shelter in the world. Senior vice president of operations Joanne Yohannan said in a statement, “This livestream is the perfect opportunity to highlight the importance of rescue and adoption and illustrate the beautiful animals just waiting for adoption at local shelters and rescue organizations. We are grateful to Purina for its commitment to our mission and its support.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.