Pure Digital Finds Its View

NEW YORK An integrated campaign for Pure Digital Technologies’ Flip Video camera from DDB in San Francisco aims to convince consumers that even the most mundane events merit preservation.

In “See It Flip,” short clips bordered by a thick black line briefly appear on screen before flipping around, in a motion that mimics how the camera’s USB cord comes out, and reveal additional vignettes. The subjects include a bikini-clad woman dancing in the street, a man in a chicken costume sitting on a park bench with a briefcase and a pair of dentures falling to the bottom of a glass of water.

“It’s