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PUR, the water filtration device previously owned by Procter & Gamble, is reviewing its creative business.
P&G sold the brand to Helen of Troy Ltd. at the end of 2011.
Helen of Troy’s brand portfolio also includes Vidal Sassoon, Oxo and Braun. PUR is marketed by a company subsidiary known as Kaz USA in Marborough, Mass., which confirmed the search.
In a statement about the review, Kaz chief marketing officer Christophe Coudray said, "We want consumers to have a compelling, memorable understanding of PUR's superior water filtration solutions."
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