Pumpkin Spice Latte Is Canceled This Year, and Native Deodorant Is Giving It a Snarky Send-Off

The P&G-owned personal care brand is discontinuing one of its most polarizing scents

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As fall approaches, so too does the season of pumpkin spice—a flavor and scent that has become something of a religious obsession for many white women across the United States since Starbucks launched its iconic PSL in 2003. Pair it with an oversized flannel, Carhartt beanie and a photo shoot in a leaf pile and there you have it: culture.

This year, though, personal care brand Native has had enough of the seasoned gourd madness. It’s retiring its pumpkin spice latte deodorant scent this year—an oft-cited and ever-polarizing piece of the canonical pumpkin spiced product segment.

Roasting pumpkin spice

To mark the end of pumpkin spice latte deodorant’s storied, four-year run in armpits across the country, Native is kicking off a 14-day roast of the scent with a print ad in The New York Times today.



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