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BOSTON Puma has unveiled a global ad campaign themed “New Stuff.”
A trio of 15-second TV spots highlights new products from the athletic footwear company. Each ad shows a different animal interacting with a Puma shoe. For example, one spot shows Puma’s Taper track shoe being inspected and handled by a monkey.
In another ad for the TX-3 running shoe, hordes of blue butterflies swoop in and carry the sneaker off screen.
A third commercial shows army ants walking off with the Scrill rock-climbing shoe.
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