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Esports and sports are intertwined. Sports owners are running esports teams, football players are streaming on Twitch, and sports leagues are bolstering their digital counterparts. But, until recently, the major sportswear companies had only been testing the esports waters.
That’s changing quickly. At the end of August, Adidas released a new clothing line featuring Fortnite streamer Tyler “Ninja” Blevins. Last month, Nike dropped team kits for China’s League of Legends Pro League. Now it’s Puma’s turn to get in on the action with a new ad showcasing their first official collection with Cloud9, a leading esports organization.
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