Puma Dances Into Fall Print Push

BOSTON Tank Design’s fall ad push for athletic footwear and clothing company Puma uses bold neon colors and acrobatic poses in a national print push that reprises the theme, “I’m going.”

Puma partnered with Tony Award-winning New York dance troupe Bill T. Jones/Arnie Zane Dance Co., known for its avant-garde work, to perfect the campaign.

“The

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