Puma Dances Into Fall Print Push

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BOSTON Tank Design’s fall ad push for athletic footwear and clothing company Puma uses bold neon colors and acrobatic poses in a national print push that reprises the theme, “I’m going.”

Puma partnered with Tony Award-winning New York dance troupe Bill T. Jones/Arnie Zane Dance Co., known for its avant-garde work, to perfect the campaign.

“The campaign is about the combination of energy and elegance,” said David Warren, creative director and founder of Tank. “The series of images abstracts the idea of being active in a way that is both visually arresting and sophisticated.”

The





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