Puma and Kool-Aid Head Back to School With a Collaborated Apparel Line

Splashy designs pay tribute to a childhood classic

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Whether you had Kool-Aid in your house or not growing up, chances are you remember the branding—short spots in which thirsty kids would shout, “Hey, Kool-Aid!” just before the Kool-Aid man would unceremoniously burst through the wall and offer everyone a refreshing drink, damage totally ignored.

Kool-Aid has long stood as a memorable childhood staple, which is why Puma has teamed up with the brand for an apparel line just in time for back-to-school season. Puma X Kool-Aid features both the classic Kool-Aid colors alongside the iconic Puma mountain lion logo, leaning into nostalgia while sporting an undeniably modern aesthetic.

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