Puerto Rico Reassures Travelers That ‘Soon Enough, It’ll Be Time for Paradise’

'All in Good Time' campaign emphasizes tranquility and nature

puerto rico landscape
Discover Puerto Rico finds a way to turn its planned messaging into pandemic-appropriate ads. Discover Puerto Rico

The roll of a rising surf; a waterfall crashing on wet stone; a symphony of tropical bird calls.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.