Puerto Rico Reassures Travelers That 'Soon Enough, It'll Be Time for Paradise'

'All in Good Time' campaign emphasizes tranquility and nature

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The roll of a rising surf; a waterfall crashing on wet stone; a symphony of tropical bird calls.

What was once the soundtrack to a tropical vacation is now a welcome relief in your social media feeds to the sounds inside the four walls you’re all too familiar with as the national shutdown carries on.

In a new digital campaign titled “All in Good Time,” Puerto Rico’s destination marketing organization, Discover Puerto Rico, is reminding travelers of the world beyond their homes and to be patient because, “Soon enough, it’ll be time for paradise.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in