Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Marking an advancement for digital magazines advertising, 45 magazine titles representing 15 publishing companies are running ads for the Kia Sorento in their digital editions.
The buy launches Zinio’s newly created Publisher Advertising Network (ZPAN), which was recently reported by Mediaweek (see link below). Zinio creates digital editions of magazines for desktop computers and the Apple iPhone.
Magazines have been scrambling to create digital versions of their titles for the PC, iPhone and e-reading devices in hopes of offsetting waning print ad revenue and capturing readers as they migrate away from print.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in