Publicis/FCB Completes Group FCA Acquisition: Deal Seen As International Move, Not Creation of Second U.S. Network

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CHICAGO – Despite Publicis/FCB’s acquisition of Group FCA last wee’This was primarily a European-driven acquisition that strengthens the international network,’ an FCB spokesperson said last week. ‘This is not the launch of a second network here. FCA will remain autonomous.’The liason between the two French advertising giants, which had been expected for several weeks (ADWEEK, Sept.

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