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The Space Needle, Seattle’s futuristic emblem, may soon come to symbolize something else: very conspicuous consumption.
To herald the Sept. 4 arrival of the multistate Mega Millions lottery game, the state of Washington is breaking an estimated $2 million campaign that ponders the buying power of the game’s winnings.
Three 30-second TV spots from Publicis in the West, Seattle, follow a mock news report about a man named Steve who has won an unspecified jackpot.
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