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Miniature football players suffer indignities like having their heads put into pencil sharpeners and getting sucked up by vacuum cleaners in Publicis in the West’s new campaign for the Seattle Seahawks.
The effort, which breaks this week, introduces the tag, “Be there from the beginning,” and is meant to tout the Seahawks’ new stadium and the team’s entrance into a new division, the NFC West.
Seven TV spots show a model of Seahawks Stadium with tiny football-player figurines on the field.
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