Publicis Steps Into Fila

MILAN – Publicis/FCB MAC will prepare a $13-million American and Italian ad campaign for Fila, the Italian sportswear company. The shop bested J. Walter Thompson in a pitch for the business. The Italian campaign, featuring skier Alberto Tomba modeling Fila’s fashion line, will break at the end of March. Television to promote Fila’s shoes will break in the U.S. at the end of June.
Copyright Adweek L.P. (1993)