Publicis' SMG Absorbs D'Arcy Directory Unit

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When Starcom MediaVest Group executives pitched Gateway’s $150 million media business earlier this month, they offered the client something new from the Publicis Groupe division: a directory-advertising unit.

In the wake of D’Arcy’s demise, the $18 billion global media holding company, which includes Starcom and MediaVest, has absorbed the estimated $100 million D’Arcy Directory Marketing operation and rebranded it with the SMG name.

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