Publicis Shareholders Approve Bcom3 Acquisition

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

CHICAGO–Publicis Groupe shareholders approved the acquisition of Bcom3 and a subsequent partnership with Dentsu at its annual shareholders meeting Tuesday.

The deal, valued at $3 billion, will create marketing’s fourth largest holding company with revenues of over $4 billion annually. Tokyo-based Dentsu, which owns 20 percent of Chicago-based Bcom3, will have a 15 percent share in the merged company.

Publicis

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in