Publicis Scores With L'Oreal, BT

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NEW YORK It’s been a big day for Publicis Groupe media shops in Europe.

Zenith Optimedia added L’Oreal’s French media duties. Those chores are worth $700 million-plus, per sources. Separately, telecom giant BT Group has handed its consolidated $130 million global media planning and buying account to Starcom and Zed Media.

The

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