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Omnicom Group thinks that cultural differences doomed plans for Omnicom and Publicis Groupe to merge, but Publicis Groupe believes inequality was the culprit.
In an interview with CNBC today, Publicis Groupe CEO Maurice Lévy said he went into the deal with the goal of being an equal partner with Omnicom but came out with the realization that it couldn't be done.
“One of the principals was that there will be equality in the management team,” Lévy said.