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VoiceStream, the sixth-largest wireless-service provider in the U.S., breaks an estimated $100 million cam paign this week starring Catherine Zeta-Jones.
The effort, from Pub licis in the West, Seattle, rebrands the company as T-Mobile. The name change follows Deutsche Tele kom’s acquisition last year of VoiceStream and Powertel. The client’s tagline, “Get more from life,” remains.
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