Publicis Realigns Top Ranks in Dallas

DALLAS Publicis USA, part of the Paris-based Publicis Groupe, is shifting responsibilities and titles among top managers in the Publicis Mid America office in Dallas, the agency said.

Chairman Steve Price will relinquish the CEO title to current co-president and general manager Mark Bateman. Ted Barton, the other co-president, becomes the sole president and chief creative officer, the agency said.

The arrangement allows Barton to work more closely with Publicis Worldwide chief creative officer David Droga, said Susan M. Gianinno, chairman and CEO of Publicis USA.

“Now, with Mark focusing more on the overall leadership of the office and Ted working more closely with David Droga to elevate the creative work, they will deliver even more creative holistic solutions for our clients,” Gianinno said.

Price joined Publicis in 1981 and became chief operating officer in 1993. As COO, he managed the Dallas unit and a client roster that included BMW, GlaxoSmithKline, Denny’s, Abbott Laboratories, Sara Lee and Zales Jewelers. He became chairman and CEO of Publicis Mid America in 2002.

Bateman has worked with Price since 1984.

Barton began his career at Publicis as executive vice president and creative director of Publicis’ Chicago office and later became president of Publicis in Mid America. Before Publicis, Barton worked 10 years at Publicis & Hal Riney in San Francisco.