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NEW YORK Publicis said it would not pitch the estimated $35 million Smith Barney account a week after receiving an invitation from the client.
The New York office of the Publicis Groupe shop “was invited into the Smith Barney review but decided to pass on the opportunity,” said an agency representative, who declined further comment.
Publicis’ exit leaves three contenders for the business: WPP Group’s Young & Rubicam, Interpublic Group’s McCann Erickson and independent Gardner Nelson & Partners, all in New York, said sources.
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