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BOSTON Undeterred by the weak economy, Publicis Groupe has continued its acquisitive ways, adding digital agency Nemos of Zurich, Switzerland, to its Publicis Modem network.
The Nemos name will no longer be used and the local operation has been rebranded Publicis Modem Switzerland.
Nemos was formed in 2002 and employs 10 staffers specializing in multimedia, Flash and programming technologies and creative development. Publicis believes adding the shop can help establish its Modem unit as a digital-experience leader in the Swiss marketplace.
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