Publicis Marshals Its Forces

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Agency Creates Co-Presidency for New Mid America Group
DALLAS–Publicis has installed a new local management team as part of its restructuring into so-called “centers of excellence.”
Mark Bateman, the executive principal director of client services, will become president and general manager of the Dallas office of Publicis in Mid America.
Ted Barton, executive creative director of Publicis & Hal Riney in Chicago, will move to Publicis in Dallas to become president of creative.
Bateman is a 15-year veteran of Publicis Dallas, responsible for the Cellular One, Owens and NestlE accounts.

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