Publicis Makes Moves in Japan

BOSTON Publicis Groupe, which in recent months has buttressed operations in various regions worldwide, said it has made several moves in Japan to strengthen its position in the world’s second-largest advertising market.

The Paris-based holding company has consolidated most of its Japanese holdings (which had operated under the aegis of Publicis Japan) into Beacon Communications, a joint venture with its longtime strategic partner Dentsu.

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