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BOSTON Publicis Groupe, which in recent months has buttressed operations in various regions worldwide, said it has made several moves in Japan to strengthen its position in the world’s second-largest advertising market.
The Paris-based holding company has consolidated most of its Japanese holdings (which had operated under the aegis of Publicis Japan) into Beacon Communications, a joint venture with its longtime strategic partner Dentsu. The move, according to the company, allows Publicis to offer clients in Japan a broader range of services, as Beacon will operate as full-service shop and be one of the nation’s 10 largest agencies.
Bertrand
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