Publicis Makes Executive Moves

Shaking up its top ranks yet again, Publicis in the West has hired Bob Moore as co-president and executive creative director and promoted Randy Browning to chair man and CEO.

Moore, 41, joins the Seattle shop from another Publicis Groupe agency, Fallon in Minneapolis. He spent 19 months there as creative director, the top spot under executive creative director David Lu bars, and led creative on accounts such as United Airlines and Long John Silver’s.

Trained as a copywriter, Moore worked at Seattle shops Sharp Hartwig and Cole & Weber before joining Wieden + Kennedy in Portland, Ore., in 1990. In 1992, he helped start the shop’s Amsterdam office, then returned to Portland to run Microsoft, Nike and Coca-Cola.

At Fallon, Moore said he had several talks with Browning about working together. He also noted the changes made since Browning and Kevin Kehoe joined Publicis as co-presidents 14 months ago. “The leap in the quality of work is staggering,” Moore said.

Moore will be reunited with a number of former co-workers, in cluding di rector of client services Annie Byrne, with whom he once worked on Coca-Cola, and group management director Matt Stiker, whom he knew from Wieden.

Moore said he was also eager to take on more responsibility.

“In Minneapolis, I led a group,” Moore said. “In Seattle, I have the opportunity, with Kevin and Randy, to lead an agency.”

Moore will team with Kehoe, 40, who is also the shop’s chief creative officer. Kehoe described Moore’s hiring as “a defining moment for our agency, our clients and our future.” He added: “I feel like the Boston Red Sox when they got Pedro Martinez.”

In his new role, Browning, 36, fills a post that has been open since last June, when the shop’s chairman and CEO, Dennis Miller, resigned. Since then, Browning had run agency operations as co-president and chief marketing officer. The latter title has been retired.

“[Moore’s] done work that we adore,” Browning said. “He’s done work that has moved us.”

One of Moore’s recent high-profile efforts was the TV campaign for United Airlines that aired after Sept. 11. He has won five Gold Lions at Cannes and captured One Show Best of Show honors for clients such as Alta Vista and Nike.

Moore will help lead creative on all Publicis in the West clients, including VoiceStream. He will also pitch creative on Hyundai Motor America’s $160 million account, for which Publicis is currently a finalist. K

In moving to Seattle, Moore said he will be closer to friends and family. “I’m going back to 100 feet from where I started in the business in the early ’80s,” Moore said. “I can see the exact spot where my wife and I met 16 years ago.”

While Moore begins working for Publicis this week, he will remain in Minneapolis through April and work with Fallon clients until then.