Publicis Makes D'Arcy Move Official

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NEW YORK — Publicis Groupe CEO Maurice Levy on Monday confirmed that he plans to merge D’Arcy Masius Benton & Bowles into other holding-company units, bringing the company’s global agency networks to down to three.

The demise of the 96-year-old brand had been widely predicted as the Paris-based holding company’s $3 billion acquisition of Bcom3 neared consummation [Adweek, Sept.

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